SQL Server 2008 R2 introduced Master Data Services (MDS) as Master Data Management (MDM) platform for managing enterprise master data centrally in a consistent, clean and up-to-date manner. There were three ways to manage master data in MDS. First, was the Master Data Manager which is a web based User Interface. Second, was loading data through the staging process. Third, was to use the MDS WCF services to programmatically manage master data. These were fine options, but there were many users who wanted to manage data in Microsoft Excel in bulk than managing each single record/member at a time in Master Data Manager UI. The SQL Server team heard this requirement and introduced a brand new Excel add-in for SQL Server 2012 for MDS to manage master data. In my last tip I talked about how to get started with MS Excel MDS add-in to manage master data stored in Master Data Services database in Excel. In this tip, I am going to talk more about editing, creating, combining master data, creating entities and how it can be used in conjunction with Data Quality Services for data matching. For more information click here.